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Tailor Event Pricing to Match Demand with Specific Event Types

Create event pricing defaults for multiple different event types to align rates with customer demand and be the go-to parking option for a range of events.

Event Type Tag

Definition

Includes

Excludes

All events

Default tag applied to every event in our system.

Every event in the system.

Nothing event-related.

Weekend

Events taking place on Friday, Saturday, or Sunday.

Friday, Saturday, or Sunday start date, any start time.

Monday-Thursday start dates. Applied off start date only, so a Thursday-Sunday event is bucketed under a Weekday event type tag.

Weekday

Events taking place Monday - Thursday.

Monday, Tuesday, Wednesday, or Thursday start date, any start time.

Friday, Saturday, Sunday start dates.

Night

Events with a start time of 5pm or later.

Start time 5:00pm or later (in the venue's local time).

Start times before 5:00pm.

Day

Events thats start before 5pm.

Start time before 5:00pm (in the venue's local time), including morning and midday starts.

Start times of 5:00pm or later.

All sports

Tag universally applicable to all sporting events.

Every competitive athletic event: pro, collegiate, minor league, semi-pro, amateur, high school, tournaments, exhibitions, races, motorsports, combat sports.

Concerts, conventions, and family shows held in stadiums or arenas; team watch parties; sports award ceremonies and drafts.

Weekend Games

Games taking place during Friday, Saturday and/or Sunday.

Sporting events with a Friday, Saturday, or Sunday start date, any start time.

Monday-Thursday games. Non-sports weekend events.

Weekday Day Games

Games taking place Monday - Thursday with a start time in the morning/early afternoon (anytime before 5:00pm local time).

Sporting events Monday-Thursday starting before 5:00pm local: day baseball, weekday matinees, early-round weekday tournament sessions.

Weekday games starting 5:00pm or later. Friday-Sunday games.

Weekday Night Games

Games taking place Monday - Thursday with a start time in the evening (5:00pm local or later).

Sporting events Monday-Thursday starting 5:00pm local or later.

Weekday games starting before 5:00pm. Friday-Sunday games

Weekday Games

Games taking place Monday - Thursday.

Any sporting event Monday-Thursday, regardless of start time.

Friday-Sunday games. Non-sports weekday events.

NFL

NFL games (preseason/regular season/post-season).

Preseason, regular season, playoffs, Super Bowl, Pro Bowl, international series, Hall of Fame Game.

NCAA and high school football; UFL, XFL, arena and other pro leagues; flag football; Draft and Combine events.

MLB

MLB games (Spring Training/regular season/post-season).

Spring Training, Opening Day, regular season, All-Star Game, Home Run Derby, Wild Card through World Series, international series.

Minor league affiliates, NCAA baseball, Banana Ball, World Baseball Classic, Little League, independent leagues.

NBA

NBA games (Summer League/NBA Cup/Regular Season/Post-Season).

Preseason, Summer League, NBA Cup, regular season, All-Star Weekend, Play-In, playoffs, Finals, global games.

WNBA, G League, NCAA basketball, semi-pro and minor leagues, Harlem Globetrotters, Draft events.

NHL

NHL games (preseason/regular season/post-season/Winter Classic)

Preseason, regular season, Winter Classic, Stadium Series, All-Star Weekend, playoffs, Stanley Cup Final.

AHL, ECHL and other minor leagues; NCAA hockey; junior and youth hockey; high school hockey.

NCAA Football

Applicable to collegiate NCAA football games (regular season/Bowl Games/College Football Playoff).

Regular season, rivalry and neutral-site games, conference championships, bowl games, College Football Playoff, spring games.

NFL and other pro leagues; high school football; NAIA and JUCO football.

NCAA Basketball

Applicable to Men's & Women's collegiate NCAA basketball games (preseason/regular season/March Madness/NIT/Conference Championship Tournaments).

Men's and Women's exhibition, preseason, regular season, early-season and holiday tournaments, conference tournaments, March Madness, NIT and other postseason.

NBA, WNBA, G League; high school basketball; NAIA and JUCO; AAU and youth tournaments.

Olympics

Only used in Olympics/Olympic-themed athletic event situations.

Summer and Winter Olympic and Paralympic competition sessions hosted in a SpotHero market, plus official Olympic Trials and qualifying events.

Olympic-themed exhibitions and watch parties, non-Olympic world championships.

Football

Can be applied to NFL/NCAA/High School football events.

American football at any level: NFL, NCAA, high school, semi-pro, UFL and XFL, arena football, all-star and bowl games.

Soccer, rugby, Australian rules football, flag football leagues.

MLS

MLS games (preseason/regular season/MLS Cup).

Preseason, regular season, MLS Cup Playoffs, MLS Cup, Leagues Cup, US Open Cup matches hosted by MLS clubs.

NWSL, USL and lower divisions; national team matches; international friendlies and club tours at MLS venues; World Cup.

Soccer

Applicable to any soccer match (club/country/friendly/tournament).

All association football: MLS, NWSL, USL, Liga MX, international friendlies, national team matches, club tours, World Cup and other tournaments, NCAA and high school soccer, indoor soccer.

American football, rugby, soccer-themed watch parties and fan festivals.

Baseball

Applicable to any baseball event (Savannah Bananas/MLB/NCAA/Little League World Series/High School/World Baseball Classic).

MLB, minor league affiliates, independent leagues, NCAA, high school, Little League World Series, World Baseball Classic, Banana Ball, old-timers and exhibition games.

Softball at any level, cricket, home run derbies sold outside an MLB event.

NCAA Baseball

Applicable to collegiate baseball events (D1/D2/D3/JUCO).

D1, D2, D3 and JUCO regular season, conference tournaments, Regionals, Super Regionals, College World Series.

MLB and minor league baseball, high school baseball, NCAA softball, summer collegiate leagues (Cape Cod, Northwoods).

Wrestling

This encapsulates MMA Fighting or Professional Wrestling Circuit events (WWF, etc).

Pro wrestling promotions (WWE, AEW, TNA, indie circuits), Boxing, MMA and UFC cards, premium live events and TV tapings

Collegiate and Olympic-style wrestling, kickboxing and jiu-jitsu tournaments.

Races

These event types are for human ground/athletic races such as marathons, walks for charity.

Human-powered endurance and charity events: marathons, half marathons, 5K and 10K, ultras, triathlons, cycling races, obstacle races (Spartan, Tough Mudder), charity walks and rides, Track and Field Meets.

Motorsports, horse racing, monster truck events.

Monster Truck

Only applicable to Monster Truck events.

Monster Jam and other monster truck rallies.

Other motorsports and auto shows.

Auto Racing

This covers all automobile racing events such as F1, NASCAR, IndyCar, etc.

F1, NASCAR, IndyCar, IMSA, Formula E, NHRA drag racing, dirt and short track racing, motorcycle racing (MotoGP, Supercross), separately ticketed practice and qualifying days

Monster truck events (use Monster Truck), static car shows and auto expos, human-powered races (use Races)

Banana Ball Championship League

Only applicable to Banana Ball games (such as Savannah Bananas), also sometimes paired with the Baseball Event Type.

Savannah Bananas and other Banana Ball league team games, Banana Ball World Tour stops.

Any MLB, minor league, independent, or NCAA baseball game.

Rugby

Only applicable to Rugby games.

Rugby union and rugby league, Major League Rugby, international test matches and tours, Rugby Sevens, NCAA and club rugby.

American football, Australian rules football, rugby-themed fan events.

Playoff Games

All Major Sports Playoff Games/Tournaments only - NBA, NFL, NHL, MLB.

Postseason and championship rounds for major pro leagues: Wild Card through conference finals, finals and championship series.

Regular season, preseason, exhibition and All-Star games.

NBA Playoffs

Applicable only to NBA post-season/playoffs.

First round through Conference Finals and NBA Finals.

Regular season, Summer League, NBA Cup group play, All-Star Weekend, WNBA playoffs, NCAA postseason.

NHL Playoffs

Applicable only to NHL post-season/playoffs (Stanley Cup).

All four rounds of the Stanley Cup Playoffs including the Stanley Cup Final.

Regular season, preseason, All-Star Weekend, AHL Calder Cup, NCAA Frozen Four.

NFL Playoff Games

Applicable only to NFL post-season/playoffs (Super Bowl).

Wild Card, Divisional, Conference Championship, Super Bowl.

Regular season, preseason, Pro Bowl, College Football Playoff and bowl games.

NCAA Playoff Games

Applicable only to NCAA Playoff Games.

College Football Playoff and bowl games, March Madness men's and women's, NIT, conference championship tournaments, Baseball Regionals through College World Series, Frozen Four.

NCAA regular season and conference regular-season games, all pro postseason.

MLB Playoffs

Applicable only to MLB post-season/playoffs (World Series).

Wild Card Series, Division Series, League Championship Series, World Series.

Regular season, Spring Training, All-Star Game, minor league postseason, College World Series.

NCAA Hockey

Applicable only to Men's & Women's collegiate NCAA Hockey games (D1/D2/D3).

Men's and Women's D1, D2, D3 regular season, conference tournaments, NCAA Tournament, Frozen Four, outdoor and holiday tournament games.

NHL, AHL, ECHL; junior leagues (USHL, OHL); high school hockey.

Hockey

This is attached to any Hockey event, both playoffs & regular season games, even minor leagues.

NHL, AHL, ECHL and other minor leagues, NCAA, junior, high school, international tournaments, outdoor games, all postseason rounds.

Figure skating and ice shows such as Disney on Ice, roller hockey, curling, broomball.

Basketball

This is attached to any Basketball event, both playoffs & regular season games, even minor leagues.

NBA, WNBA, G League, NCAA Men's and Women's, minor and semi-pro leagues, high school, international and exhibition games, 3x3 tournaments, all postseason rounds.

Harlem Globetrotters and similar exhibition entertainment, basketball camps and clinics.

Concerts

Live music performances where the music itself is the main attraction and there is no story being staged. Applies at any venue size, any genre, indoor or outdoor, single-day only.

Headliner and touring acts, residencies, symphony and orchestral programs, chamber and choral performances, DJ sets and electronic shows, tribute and cover acts, single-day multi-opener showcases, holiday music programs, concert-format performances of theatrical scores billed in concert with no sets or costumes.

Staged musicals and opera, stand-up comedy and spoken word, multi-day or rotating-stage music events.

Graduation

Used for Commencements. Applicable for high school/prep school/colleges/universities/graduate schools.

High school, prep school, college, university and graduate or professional school commencement; individual school or college ceremonies within a university; hooding and convocation ceremonies.

Graduation parties and receptions, kindergarten and 8th grade promotions, campus concerts held during commencement weekend.

High Demand Conferences

This event type affects a wide variety of events that usually include Work/Professional Conferences, Comic Cons, and special events usually hosted at big convention centers.

Convention center events drawing well beyond typical conference volume: comic and fan conventions, gaming expos, major national trade shows, large association annual meetings.

Routine professional conferences, small hotel-hosted meetings, career fairs, single-day workshops.

Conferences

This only affects Work/Professional Conferences hosted at big convention centers.

Work and professional conferences at convention centers and large hotels, continuing-education events, industry summits, medical and legal association meetings, multi-day trade shows.

Events meeting the High Demand threshold, consumer expos with no professional program, graduations, single-day workshops.

Theater

Applicable to Theater events and plays only.

Plays, musicals, touring Broadway productions, opera, ballet and narrative dance, children's and family theater, immersive and site-specific theater, dinner theater.

Concerts booked into theater venues, stand-up and comedy bills, acrobatic and variety productions.

Comedy

Applicable to Comedy events only.

Stand-up headliners and tours, comedy club shows, improv and sketch revues, individual comedy festival shows, roasts, live podcast tapings with a comedy format, comedians in arenas and theaters.

Scripted comedic plays, musical-comedy touring acts, magic and variety shows.

Family

Used to identify family & child-safe activities such as Disney on Ice.

Ice shows such as Disney on Ice, touring children's character and TV-property shows (Bluey, Paw Patrol, Sesame Street), children's theater and concerts, kid-focused sports exhibitions, holiday character events, family museum and science programming.

All-ages general admission concerts not marketed to children, PG-13 and up content, school-only events not open to the public.

Circus

Used only for Circus events - includes Cirque de Soleil.

Cirque du Soleil productions, traveling and tented circuses, carnival midway events, acrobatic and aerial variety shows, Ringling-style productions

Narrative theater and dance, rodeos, magic-only shows, ice shows.

Air & Water Show

Used for any air & water show.

Air shows, water shows, combined air and water shows, military and civilian flight demonstrations, ticketed drone shows, hydroplane and powerboat exhibitions.

Fireworks-only displays, static aircraft displays at museums, airport open houses.

Festivals

Used for any kind of all day event/festival, usually outdoors, spanning the course of more than 7 hours in one day, and usually multi-day events.

Multi-day and all-day events, usually outdoors: music festivals with rotating stages, food and drink festivals, cultural and heritage festivals, art fairs, street festivals, county and state fairs, beer and wine festivals.

Single-artist single-day concerts, parades, single-day conferences and expos.

Parade

Only used for Parades

Parades with a published route: holiday, pride, cultural and heritage, championship and victory parades, homecoming parades, Thanksgiving parades.

Street festivals with no route, races on closed streets, rallies and protest marches.

Seasonal

Only used for Seasonal events (Holiday events) that most likely reoccur every year around the same time.

Annually recurring holiday and calendar events: Christmas markets and light displays, Thanksgiving and Fourth of July celebrations, New Year's Eve events, St. Patrick's Day pub crawls, Halloween attractions, tree lightings, Cinco de Mayo and Oktoberfest celebrations.

Sporting events in their normal season, annual festivals not tied to a holiday, holiday concerts.

Check out this article to learn about managing event rates and inventory in the SpotHero Control Panel.

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